Barbie: On The Road Towards Becoming a Positive Role Model?
As of a few days ago, the Barbie brand under toy company Mattel has
undergone one of the biggest changes in its history. Introducing new Barbie
dolls that actually reflect the women today. With new body types, hair
textures, and a variety of skin tones, Barbie is making a statement that they
want to be relevant and a positive role model for young girls.
After coming under growing scrutiny in recent years for creating
unrealistic body standards and contributing to the specific criteria of who is
beautiful, Barbie needed to make a change. This video from TIME
magazine explains what the Barbie brand is doing to make positive change and
align their brand with the criticizes of women around the world.
Even with the new variety of dolls available to consumers, I believe Barbie
still has not shown a full range of what women look like. However, one
must consider the operations behind producing such a variety of products.
Retailers now need to make space for the new dolls and their corresponding clothes
for each body type.
Regardless, the Barbie brand decision to change is a great step towards promoting healthy body image and everyone is beautiful in their own unique way. Check out the video to learn more about Barbie company and the changes being made.
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